Monday, December 29, 2014

Here Are The 10 Most Innovative Digital Ad Products of 2014

By December 29, 2014 No comments:

Google, Snapchat, Facebook and the rest reshape the industry By Garett Sloane

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become increasingly mobile with more media-rich formats than ever.

Five Reasons Why Sony Should Still Release 'The Interview' Online

By December 18, 2014 No comments:

No theaters, no problem for this Seth Rogen and James Franco flick By Michelle Castillo

While many people were expecting The Interview to be the goofball stoner comedy of the holiday season, it's turned into a headache for film executives as they struggle to stem the flow of hacked Sony information and terrorist threats against those who support the movie. Now, Buzzfeed Entertainment reports the film empire is pulling the movie from its scheduled Dec. 25 theatrical release due to terrorist threats. Sony could not immediately be reached for comment.

In late November, a hacker collective calling itself the Guardians of Peace began releasing private Sony documents and promised to wreak more havoc unless distributor Sony Pictures Entertainment complied with its demands,

Nike sues former designers For Selling Nike's Trade Secrets

By December 10, 2014 No comments:

For years, the world's two largest shoe and apparel companies -- Nike and Adidas -- have battled for supremacy, with the competition occasionally leading to a lawsuit over a particular design or material, which one considers proprietary.

But on Monday, Nike took it to the next level, suing three former designers who had left the company, alleging they used Nike's trade secrets to sell themselves to Adidas.

NBC's Peter Pan Didn't Even Come Close to The Sound of Music

By December 06, 2014 No comments:

A 2.3 in the demo isn't bad, but it still loses the night By Sam Thielman

Though what seemed like all of Twitter live-hated NBC's broadcast of the Peter Pan stage play, starring Allison Williams and Christopher Walken, it was still better than a typical Tuesday over at NBC, where the network hauled in some 2.9 million viewers in the coveted 18-49 demo (for a 2.3 rating) and 9 million watchers total.

It didn't come anywhere close to the network's production of The Sound of Music last year, though (which logged a 4.6 and 18.5 million viewers total); nor did it beat out CBS's sitcoms Mom and Two and a Half Men,

24 Hours in Advertising: Friday, Dec. 5, 2014

By December 05, 2014 No comments:

McVitie's celebrates Christmas with baby animals, the FTC cracks down on agency tweets and Amazon branded diapers? By Katie Richards

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Victoria's Secret Shows There's Something About Airplanes and Social Media

By December 05, 2014 No comments:

20 lingerie models don't hurt, either By Christopher Heine

KLM Royal Dutch's in-flight dance party a few years ago provided an early hint that airlines could soar with cool social media campaigns. Then in 2012, Air New Zealand's #airnzhobbit effort generated 25 million views with two YouTube videos, making the entire hospitality niche take notice while

inspiring

plenty of other examples.

The strange combination of boredom and anxiety that comes with air travel just seems to lend itself to social video, as viewers sit in their homes or offices and click on often-humorous spots. Put two dozen Victoria's Secret models 30,000 feet in the air in an Instagram clip—and watch out, folks.

Upload a Photo on Social Media, and Toyota Will Donate 10 Car Seats for Kids

By December 04, 2014 No comments:

The latest philanthropic social campaign By Lauren Johnson

Toyota takes philanthropy to Instagram and Twitter.

Toyota is turning mobile photo uploads on Twitter and Instagram into a philanthropic opportunity. For every photo that people post with the hashtag #BuckleUpForLife through Dec. 31, the brand will donate 10 car seats to Buckle Up for Life, a program that works with children's hospitals to educate parents on car-seat safety.

Durex Launches World’s First Dual Screen Ad

By December 03, 2014 No comments:

DUREX creates a new way to interact with its ads, with a short film that follows a mail boy delivering a package of condoms to an apartment block that seems to be full of people having some fun… as the film shows you various couples getting a little hot/steamy through windows .etc

24 Hours in Advertising: Monday, Dec. 1, 2014

By December 01, 2014 No comments:

Star Wars releases a new trailer, mobile Black Friday sales skyrocket and CarMax names an agency By Katie Richards

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

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By December 01, 2014 No comments:

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5 Social Media Hacks Every Marketer Should Know

By November 26, 2014 No comments:

Handy tricks to make the most of your posts By Garett Sloane

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds.

Marketers are doing whatever they can to upgrade their social media tactics, even if the platforms haven’t officially sanctioned such activities yet. They've figured out how to livestream events to Facebook, for instance, and add e-commerce to Instagram. Here's a look at five clever ways brands are hacking social media.

Why America Needs an Exit Tax

By November 25, 2014 No comments:

President Obama’s executive action on immigration will end the threat of deportation for as many as 3.7 million parents of American citizens, while also protecting about 350,000 immigrants who came to the U.S. as children. It’s being sold as a stopgap measure until Congress passes a comprehensive immigration act. If Congress does finally address immigration (and it’s a big if), it could use the opportunity to make emigration more equitable, as well—and raise some revenue at the same time.

Nike Doesn’t Sell U.S. Women’s National Soccer Team Jerseys to Men

By November 22, 2014 No comments:


Women’s soccer jersey (left) and men’s soccer jersey

When a national soccer team wins a FIFA World Cup, it marks the accomplishment by embroidering a small star onto its uniforms—the sporting equivalent of Dr. Seuss’s Sneetches on Beaches. After Germany’s men’s team won in Brazil this summer, its fourth World Cup victory, Adidas (ADS:GR) couldn’t keep up with demand for the team’s new four-star jerseys.
In the U.S., the men’s national team has zero stars; the women’s team has two. Nike (NKE) sells replica jerseys for both, and their design, other than the stars, is the same. Nike doesn’t, however, sell the two-starred jerseys in men’s sizes.

Facebook Turns Away From NewFronts Over Lack of Original Content

By November 21, 2014 No comments:

Social network was removed from schedule By Michelle Castillo

UPDATE: Facebook has been removed from the 2015 NewFronts schedule because the company didn't plan to present original content.

The tentative 2015 NewFronts lineup obtained by Adweek on Wednesday afternoon showed Facebook was slated to present between 11:30 a.m. and 2:30 p.m., April 30. Facebook said that it decided before the slate was officially released on Thursday morning that it was not going to participate.

"We had initial talks with the IAB about participating in the NewFronts, and as we got closer to the schedule being confirmed, we had more in-depth conversations about the goals of the NewFronts and IAB's vision for the event," a Facebook rep said via email.

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By November 21, 2014 No comments:

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We Now Spend More Time Staring at Phones Than TVs

By November 20, 2014 No comments:

Marketers think of smartphones and tablets as the “second screen,” places where people direct their attention during commercial breaks on TV. It may be time to reverse those distinctions.

People with access to a smartphone or tablet now spend an average of 2 hours and 57 minutes on them each day, says digital analytics firm Flurry, putting phones ahead of televisions as time-sucks.

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By November 19, 2014 No comments:

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The Wrong First Job Can Hurt Your Whole Career

By November 17, 2014 No comments:

According to new data from the Bureau of Labor Statistics, more Americans are quitting their jobs. That’s good news. It means people are confident they will find work elsewhere, or already have, which translates to more stability and certainty for workers. At the same time, the job market is still tighter than it used to be; even before the recession, turnover was dropping. And that raises the stakes, particularly for people starting their careers

8 Sex Positions for a Good Romantic Day

By November 13, 2014 No comments:

We might be perfect, but we all have those dreaded fat days when looking at your naked self is abhorrent, let alone having your man see you. Feeling pudgy is but normal when PMSing or after festival celebrations are done. So worry not, put your fat fears to rest and try these sex positions with a twist to get the temperature soaring in the bedroom.

Pizza Hut Goes Flat With Redesigned Logo

By November 12, 2014 No comments:

Pizza Hut is reworking its pizza options to include such exotic ingredients as sliced banana peppers, sriracha, and curry. The pizza chain will double menu offerings with customized toppings, crusts, sauces, and drizzles. To signal the revamp, Pizza Hut is rolling out a new logo inspired by a swirl of tomato sauce on stretched pizza dough.

Unplanned sex does wonders to love life

By November 11, 2014 No comments:

Don't let monotony creep into your relationship — there are plenty of things you can do to spice things up.

Ditch the 'I have a headache', 'The kids have tired me out today' or 'I'm too busy' excuses and win your partner over inside as well as outside the bedroom. We list out some simple ideas...

- It is easy to get stuck in a mundane routine. Experts suggest you keep aside date nights exclusively for yourself and your partner. Why should marriage stop you from having fun just by yourselves? Be spontaneous and do things that you used to do as a couple but haven't since a while. - Planned sex needn't be boring. Get busy in places around the house which you haven't explored before. Many couples say that they're usually so tired that when they enter the bedroom, all they can think about is sleep.

Spice up your long-distance relationship

By November 11, 2014 No comments:

So distance makes the heart go fonder? It can also make you go loopy. Here's how to make a long-distance relationship last

Love is magical. But those blessed to be in it will vouch that it's also an awful lot of effort. And if you are trying to work things out with someone who's not in the same city, or worse same country, as you, it's twice and more the grind. Relationship experts tell you tips to remember when committing to someone in faraway land. Ensure there's daily communication
Speaking to someone every day is what keeps the conversation going.
And sharing details of one's routine is what keeps a relationship strong and thriving. In the era of quick Wi-Fi, email, WhatsApp, Skype and

How YouTube's Hottest Personalities Are Becoming Offline Superstars

By November 10, 2014 No comments:

Michelle Phan, Rosanna Pansino and Bethany Mota are icons of a new generation By Michelle Castillo

Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 30, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction. The three women were the first YouTube stars featured in the video service's 2014 marketing push (for which PHD won a Media Plan of the Year), which introduced the online personalities to the offline public.

India's Best Emerging Companies

By November 10, 2014 No comments:

BT's endeavour this year is to handpick large- and mid-sized firms - lesser-known names and not listed on stock exchanges - that have thrived in a challenging environment.

BT-Yes Bank list India's Best Emerging Companies 2014

Last year, Business Today kicked off the Emerging Companies awards in the background of pessimism and despair.

Taylor Swift Pulled Music From Spotify for 'Superfan Who Wants to Invest,' Says Rep

By November 09, 2014 No comments:

"If [a] fan purchased the record...and then their friends go, ‘Why did you pay for it? It’s free on Spotify,’ we’re being completely disrespectful to that superfan," says Scott Borchetta

Photo: Rick Diamond/Getty

Taylor Swift and Scott Borchetta at the 49th Annual Academy of Country Music Awards on April 6th, 2014 in Las Vegas, NV.

Taylor Swift's decision to remove her music this week from Spotify is a "big fist in the air" that other prominent artists are sure to follow, says her longtime record label president.

In the week she sold 1.3 million copies of her new album 1989, Swift abruptly pulled her single "Shake It Off" and all of her previously released music from the streaming service, frustrating its 40 million users.

What We Learned About Mark Zuckerberg From His Candid Talk With Users

By November 07, 2014 No comments:

He's not cool and not into appletinis By Garett Sloane

Mark Zuckerberg finally admitted it: He's not cool, and he never built Facebook to be cool or meet girls. Oh, and he never heard of an apple martini before the movie The Social Network.

When This Lingerie Brand Stopped Photoshopping Models, Sales Shot Up 9%

By November 06, 2014 No comments:

Aerie's pledge is paying off By Hanna Masaryk

Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and public approval.

These Subtly Animated Posters for Disney's Into the Woods Are Creepily Compelling

By November 06, 2014 No comments:

Putting GIFs to good use By David Griner

Animated posters for movies? Sounds annoying. Wait, subtly animated posters? Now you have my attention.

Disney's cinema adaptation of the Broadway musical Into the Woods is being teased with a series of animated portraits that do a good job setting the mood for a dark fairy tale.

Don’t Google Health Information

By November 04, 2014 No comments:

According to recent studies, more and more people are searching health information via Google. Not without danger, because googling symptoms often makes it worse. People end up at platforms with unreliable comments and sometimes downright wrong advice. The Belgian medical site Gezondheidenwetenschap.be wanted to address this with a campaign on the internet itself.

ICICI Lombard assigns creative to DDB Mudra West

By November 04, 2014 No comments:

DDB Mudra West has bagged the creative duties of ICICI Lombard General Insurance post a multi-agency pitch. The agency’s Mumbai team will lead the account.

Rajiv Sabnis, executive director, DDB Mudra Group, and president, DDB Mudra West, said, "ICICI Lombard General Insurance has already established a strong leadership through its promise of efficient and speedy claim settlement articulated as 'Nibhaye Vaade' in its communication.

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Ex-Google Employee in Hyderabad Wanted to Join ISIS, Say Police

By October 29, 2014 No comments:

Representational image of Islamic State

Hyderabad: A former Google employee in Hyderabad has been kept under surveillance by the police who suspect he was trying to travel to Saudi Arabia and eventually join the militant group Islamic State, formerly known as ISIS.

The 30-year-old man reportedly quit Google some months ago and had a visa to go to Saudi Arabia for work. He has been questioned over his conversations on social media.

Life After the Infamous 'Saatchi 17' Walkout

By October 29, 2014 No comments:

The Burns Group founder reinvents himself with help from 500,000 consumers By Noreen O'Leary

Specs: The Burns Group
Who: Joanne McKinney (l.), chief strategy officer; Michael Burns, managing partner; Ann Morton, COO; and Jim Wilday, partner
What: Advertising agency
Where: New York

Source Marketing's Kersten Rivas on the Advantage of a Smaller Agency

By October 28, 2014 No comments:

New President says you can be more nimble, entrepreneurial By Kristina Monllos

Specs
New gig President, Source Marketing
Old gig Managing director, Havas
Worldwide New York
Age 43
Twitter @mittonrivas

What drew you to Source Marketing?
I was at Havas for eight years, and we weathered a lot of turns and twists over that period. I was at a point where we’d been through the squeaker days, and we had won a number of pieces of business, and the agency was gaining a lot of momentum.

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'You Are Someone's Friend': Watch Facebook's First-Ever Campaign for the Japanese Market

By October 19, 2014 No comments:

Online and Out-of-Home Ad From W&K Wonders If Your Friend Is Thinking About You Too

Here's a first look at Facebook's first-ever campaign for the Japanese market, created by Wieden & Kennedy Tokyo. Called "You Are Someone's Friend," it's just launched online, on video screens at train stations -- including a five-screen installation at the famous Shibuya Crossing just outside Tokyo's Shibuya Station -- and on Facebook Japan.

Denny's Introduces A Kind of Boring 'First-Ever' Web Series

By October 16, 2014 1 comment:

BY Steve Hall

You've gotta love press releases that scream "first ever!" But they are a nice kick in the butt to get off one's ass and do a little journalistic research. So who's screaming "first ever"? Erwin Penland is in relationship to new work it's doing for Denny's.

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By October 09, 2014 No comments:

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Amazon to sell packaged food and beverages in India - Economic Times

By October 02, 2014 No comments:

A just-delivered Amazon box is seen on a counter in Golden, Colorado August 27, 2014. REUTERS/Rick Wilking/Files

Online retailer Amazon.com Inc plans to sell packaged food and beverages in India from mid-October, the Economic Times reported, citing a person familiar with the matter.

Amazon, which has already started accepting bookings for Coco-Cola Zero - the beverage's low-calorie variant, will eventually start selling fresh food in India, the ET said.
(bit.ly/1BAIAtJ)

Amazon is already in talks with brands like Kelloggs and Cornitos, the paper said.
Amazon India did not immediately respond to a request for comment.

Amazon, which opened its Indian website last June, has drawn up the battle lines by slashing prices, launching same-day delivery, adding new product categories and embarking on a high-voltage advertisement campaign.

In July, Amazon said it will invest a further $2 billion in India after the country's largest e-tailer Flipkart attracted $1 billion of fresh funds, raising the stakes in a nascent but fast-growing e-commerce sector. - (Reuters)

10 Apps to Save You Time, Money and Energy on Your Next Business Trip

By September 29, 2014 No comments:

With TripAdvisor reporting that 128 million people downloaded its various mobile apps in the second quarter at a rate of 28 downloads a minute, travelers seem to be relying more on mobile devices to plan, book, guide and organize their voyages.

Business travelers can benefit from using apps that deliver discounts, reviews and travel advice quickly. Business trips are already stressful. Don't add to the stress by being unorganized. Check out these 10 apps to save time, money and energy on your next business trip:

Spikes Asia 2014: “Clients want more women on board as they feel they understand the audience” - JWT’s Polly Chu

By September 28, 2014 No comments:

Agency to introduce 'Helen Lansdowne Resor Scholarship' for women across markets, including India

Spikes Asia 2014: “Clients want more women on board as they feel they understand the audience” - JWT’s Polly Chu

Valerie Cheng and Polly Chu, CCOs of JWT Singapore and Beijing, respectively, spoke on Day Two of Spikes Asia about ‘The creative curve: The rise in female leadership in Asian Advertising’.

Cheng said in jest that like 'integration', this topic too could get boring if repeated across conferences.

Chu added, “It’s not about equal rights or who’s more creative (men or women), or through which part of the body we think. Today is about reality. Clients want more women on board as they feel they understand the audience.”

Pennsylvania woman blamed for her own rape in state response to lawsuit

By September 25, 2014 No comments:

The Pennsylvania attorney general's office is blaming a former state prison clerk for her own rape, in response to a federal lawsuit the woman filed.

The 24-year-old typist was working at the state prison at Rockview in Bellefonte, Pennsylvania, when she was attacked in 2013. She was choked unconscious and raped for 27 minutes by inmate Omar Best, who had been convicted three times previously of sex-related crimes, and then been transferred from a different state prison for assaulting a female assistant there.

Brand Publishers Are Ditching Facebook in Favor of Microsites

By September 24, 2014 No comments:

Brand Publishers Are Ditching Facebook in Favor of Microsites, They want to own their data, content By Michelle Castillo

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network.

One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social channels like LinkedIn—after the agency’s social media managers saw a “dramatic dip” in reach for their messaging over the last 16 months.

Share of Female Creative Leaders Winning Awards Rises in Ad Annual

By September 11, 2014 No comments:

3% Conference finds that they represent 11% of winners By Noreen O'Leary

Leo Burnett CCO Susan Credle is one of the industry's few high-profile female leaders

The profile of women in agency creative departments appears to have grown, based on the results of the 2013 Communication Arts Advertising Annual. Female creative directors accounted for 11.5 percent of all award winners compared to 3.6 percent in 2004.

Kat Gordon, founder of the industry female empowerment event, the 3% Conference, looked at the CA credits, nine years after University of Texas graduate student Kasey Windels conducted her own dissertation survey of CA Advertising Annual winners and found that only 3 percent were women.

With over 2 billion users, Facebook is a marketing heaven

By September 08, 2014 No comments:

There are over two billion users on Facebook right now. From a marketing perspective, the sheer enormity of users of this popular social networking site presents an invaluable marketing opportunity.

APPLE’S ANNOUNCEMENT RUINED: This is the first video of a real iPhone 6

By September 07, 2014 No comments:

By Jonathan S. Geller

iPhone 6 review pictures and video from Apple's event

Apple’s event this coming Tuesday hasn’t been much of a surprise for industry-watchers. However, it appears that a working iPhone 6 has made its way into the hands of an Apple fan who has started posting pictures and videos of the device on a Chinese site. The phone and software don’t seem to be edited in any way and this very much is the real deal

.
We can see a new Passbook icon which features a magnetic credit card at the top, assumingly for the fact you are now going to be able to pay using your iOS devices everywhere you go. Let’s hope there is still a surprise come Tuesday, though I personally think this is going to be the biggest and most important Apple event in a long time. You can view the video here.

This article was originally published on BGR.com

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By September 02, 2014 No comments:

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Handy tricks to make the most of your posts By Garett Sloane

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"If [a] fan purchased the record...and then their friends go, ‘Why did you pay for it? It’s free on Spotify,’ we’re being completely disrespectful to that superfan," says Scott Borchetta

Friday, November 7, 2014

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Putting GIFs to good use By David Griner

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Online and Out-of-Home Ad From W&K Wonders If Your Friend Is Thinking About You Too

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Show Stopping Hair Collection

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Agency to introduce 'Helen Lansdowne Resor Scholarship' for women across markets, including India

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Brand Publishers Are Ditching Facebook in Favor of Microsites, They want to own their data, content By Michelle Castillo

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