Google, Snapchat, Facebook and the rest reshape the industry By Garett Sloane It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an...
No theaters, no problem for this Seth Rogen and James Franco flick By Michelle Castillo While many people were expecting The Interview to be the goofball stoner comedy of the holiday season, it's turned...
For years, the world's two largest shoe and apparel companies -- Nike and Adidas -- have battled for supremacy, with the competition occasionally leading to a lawsuit over a particular design or material, which...
A 2.3 in the demo isn't bad, but it still loses the night By Sam Thielman Though what seemed like all of Twitter live-hated NBC's broadcast of the Peter Pan stage play, starring...
McVitie's celebrates Christmas with baby animals, the FTC cracks down on agency tweets and Amazon branded diapers? By Katie Richards Here's everything you need to know about the last 24 hours in advertising, in...
20 lingerie models don't hurt, either By Christopher Heine KLM Royal Dutch's in-flight dance party a few years ago provided an early hint that airlines could soar with cool social media campaigns. Then in...
The latest philanthropic social campaign By Lauren Johnson Toyota takes philanthropy to Instagram and Twitter. Toyota is turning mobile photo uploads on Twitter and Instagram into a philanthropic opportunity. For every photo that...
DUREX creates a new way to interact with its ads, with a short film that follows a mail boy delivering a package of condoms to an apartment block that seems to be full of...
Star Wars releases a new trailer, mobile Black Friday sales skyrocket and CarMax names an agency By Katie Richards Here's everything you need to know about the last 24 hours in advertising, in case...
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Handy tricks to make the most of your posts By Garett Sloane So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there...
President Obama’s executive action on immigration will end the threat of deportation for as many as 3.7 million parents of American citizens, while also protecting about 350,000 immigrants who came to the U.S. as...
Women’s soccer jersey (left) and men’s soccer jersey When a national soccer team wins a FIFA World Cup, it marks the accomplishment by embroidering a small star onto its uniforms—the sporting equivalent of...
Social network was removed from schedule By Michelle Castillo UPDATE: Facebook has been removed from the 2015 NewFronts schedule because the company didn't plan to present original content. The tentative 2015 NewFronts lineup obtained...
Now a days, calling worldwide with friends and relatives is so costly. In today’s world of internet we make friends from all over the world, from different countries and tries to be connected...
Marketers think of smartphones and tablets as the “second screen,” places where people direct their attention during commercial breaks on TV. It may be time to reverse those distinctions. People with access to a...
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According to new data from the Bureau of Labor Statistics, more Americans are quitting their jobs. That’s good news. It means people are confident they will find work elsewhere, or already have, which translates...
We might be perfect, but we all have those dreaded fat days when looking at your naked self is abhorrent, let alone having your man see you. Feeling pudgy is but normal when PMSing...
Pizza Hut is reworking its pizza options to include such exotic ingredients as sliced banana peppers, sriracha, and curry. The pizza chain will double menu offerings with customized toppings, crusts, sauces, and drizzles....
Don't let monotony creep into your relationship — there are plenty of things you can do to spice things up. Ditch the 'I have a headache', 'The kids have tired me out today' or...
So distance makes the heart go fonder? It can also make you go loopy. Here's how to make a long-distance relationship last Love is magical. But those blessed to be in it will vouch...
Michelle Phan, Rosanna Pansino and Bethany Mota are icons of a new generation By Michelle Castillo Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 30, and fashion and lifestyle guru Bethany Mota,...
BT's endeavour this year is to handpick large- and mid-sized firms - lesser-known names and not listed on stock exchanges - that have thrived in a challenging environment. Last year, Business Today...
"If [a] fan purchased the record...and then their friends go, ‘Why did you pay for it? It’s free on Spotify,’ we’re being completely disrespectful to that superfan," says Scott Borchetta Photo: Rick Diamond/Getty Taylor...
He's not cool and not into appletinis By Garett Sloane Mark Zuckerberg finally admitted it: He's not cool, and he never built Facebook to be cool or meet girls. Oh, and he never...
Aerie's pledge is paying off By Hanna Masaryk Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and public...
Putting GIFs to good use By David Griner Animated posters for movies? Sounds annoying. Wait, subtly animated posters? Now you have my attention. Disney's cinema adaptation of the Broadway musical Into the Woods is...
According to recent studies, more and more people are searching health information via Google. Not without danger, because googling symptoms often makes it worse. People end up at platforms with unreliable comments and sometimes...
DDB Mudra West has bagged the creative duties of ICICI Lombard General Insurance post a multi-agency pitch. The agency’s Mumbai team will lead the account. Rajiv Sabnis, executive director, DDB Mudra Group,...
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Representational image of Islamic State Hyderabad: A former Google employee in Hyderabad has been kept under surveillance by the police who suspect he was trying to travel to Saudi Arabia and eventually join the...
The Burns Group founder reinvents himself with help from 500,000 consumers By Noreen O'Leary Specs: The Burns Group Who: Joanne McKinney (l.), chief strategy officer; Michael Burns, managing partner; Ann Morton, COO; and Jim...
New President says you can be more nimble, entrepreneurial By Kristina Monllos Specs New gig President, Source Marketing Old gig Managing director, Havas Worldwide New York Age 43 Twitter @mittonrivas What drew you to...
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Online and Out-of-Home Ad From W&K Wonders If Your Friend Is Thinking About You Too Here's a first look at Facebook's first-ever campaign for the Japanese market, created by Wieden & Kennedy Tokyo....
BY Steve Hall You've gotta love press releases that scream "first ever!" But they are a nice kick in the butt to get off one's ass and do a little journalistic research. So who's...
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n"> n">Online retailer Amazon.com Inc plans to sell packaged food and beverages in India from mid-October, the Economic Times reported, citing a person familiar with the matter. n"> Amazon, which has already started accepting bookings...
With TripAdvisor reporting that 128 million people downloaded its various mobile apps in the second quarter at a rate of 28 downloads a minute, travelers seem to be relying more on mobile devices to plan, book, guide and organize their...
Agency to introduce 'Helen Lansdowne Resor Scholarship' for women across markets, including India Valerie Cheng and Polly Chu, CCOs of JWT Singapore and Beijing, respectively, spoke on Day Two of Spikes Asia...
The Pennsylvania attorney general's office is blaming a former state prison clerk for her own rape, in response to a federal lawsuit the woman filed. The 24-year-old typist was working at the state prison...
Brand Publishers Are Ditching Facebook in Favor of Microsites, They want to own their data, content By Michelle Castillo Brand publishers are more aware that they’re really just renting social media space on Facebook...
3% Conference finds that they represent 11% of winners By Noreen O'Leary Leo Burnett CCO Susan Credle is one of the industry's few high-profile female leaders The profile of women in agency creative departments appears to have...
There are over two billion users on Facebook right now. From a marketing perspective, the sheer enormity of users of this popular social networking site presents an invaluable marketing opportunity. ...
By Jonathan S. Geller Apple’s event this coming Tuesday hasn’t been much of a surprise for industry-watchers. However, it appears that a working iPhone 6 has made its way into the hands of an...
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