Friday, December 5, 2014

sourav Malhotra

24 Hours in Advertising: Friday, Dec. 5, 2014

McVitie's celebrates Christmas with baby animals, the FTC cracks down on agency tweets and Amazon branded diapers?

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:
Publicis wins Cadillac
The luxury car brand is leaving Interpublic Group's Lowe for Publicis Groupe's namesake agency. (Adweek)
McVitie's unleashes the cute for Christmas
The U.K. biscuit brand created an adorable spot for the holidays featuring a handful of adorable baby animals from pugs to hedgehogs. (Adweek)
Pantone announces its color of the year
The new color of the year is a deep, burnt shade of red called Marsala, and while some are thrilled by the color, others seem let down. (Adweek)
The FTC sets rules for agencies tweeting about clients
The Federal Trade Commission said agencies must disclose if the company or brand they are casually talking about, even in a tweet, is a client. (Adweek)
Santa flies in coach for the kids
An Expedia spot tracks Santa as he flies across the globe and ends up in Memphis, Tenn. at the St. Jude Children's Research Hospital to see the children and donate his miles to St. Jude. (Adweek)

Around the Web:
McDonald's needs a smaller menu
The fast food chain has about 121 items on its menu, which may be to blame for two-year-long trend of sinking sales in the U.S. (The Wall Street Journal)

Amazon launches its own line of diapers
Now Amazon Prime subscribers can purchase Amazon branded diapers and baby wipes, called Amazon Elements, from the online retailer. (Mashable)
Coca-Cola looks for new digital and social team
Pitches won't take place until 2015, but Coke will begin looking for a new agency to take over its digital and social work. (Campaign)

Starbucks continues world domination

The coffee chain rolled out a new feature for its mobile app, only in Portland, Ore. for the moment, allowing customers to order drinks through the app and pick them up in stores. (Wired)
Yahoo may overtake Twitter
Under Marissa Mayer's leadership, Yahoo is expected to overtake Twitter as the third largest mobile advertising company in the U.S., under Google and


. (Bloomberg)

TubeMogul dives into programmatic TV
The video ad tech company launched Programmatic TV (PTV), with brands including Allstate, Dell and Motorola running campaigns through the new platform. (Ad Exchanger)
Barnes & Noble ends its deal with Microsoft
The bookstore ended its partnership with Microsoft, focused on the Nook e-reader, by buying out Microsoft's interest in the company in a $125 million cash and stock deal. (The New York Times)
Johnnie Walker partners with Uber
The Never Drink and Drive campaign, courtesy of Johnnie Walker and Uber, will give out free rides home to stop drunk drivers getting behind the wheel. (The Drum)
A Santa for adults
One agency man, senior art director at RPA Leonardo Borges, wanted to find a way for adults to experience the magic of Christmas again and came up with the idea of "Grown-up letters to Santa." (Digiday)
Coke pulls its Milk ads
Coca-Cola has pulled the pin-up style ads for its new milk brand Fairlife after receiving some complaints that the print ads were sexist. (Media Post)

Industry Shake-Ups:
Nickelodeon picks Spark
Nickelodeon, which spends close to $10 million on media each will, has handed its business over to Spark. (Adweek)

Slim Fast looks for a new creative team

Just before the New Year's resolutions kick in, Slim Fast hopes to find a new agency to handle its creative work. (Adweek)

sourav Malhotra

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