Monday, December 1, 2014

sourav Malhotra

24 Hours in Advertising: Monday, Dec. 1, 2014

Star Wars releases a new trailer, mobile Black Friday sales skyrocket and CarMax names an agency

Buzzing on Adweek:

The best ad of the year
Anna Kendrick teamed up with Newcastle Brown Ale to create a behind the scenes look at a Super Bowl ad that the company couldn't afford to actually make. (Adweek)
Beyonce owns Instagram
A recent post from the singer, showing off how she dances and sing to her own songs, got the most likes on Instragram in the past week, beating out Taylor Swift. (Adweek)
Star Wars has a new trailer
A trailer for the next Star Wars movie, Star Wars Episode VII: The Force Awakens, was just released and it looks epic. (Adweek)
TD Bank makes dreams come true
The bank gave people 24 hours to spend $30,000, put towards something that would make a difference in their own community. (Adweek) 

Around the Web:
Record breaking online Black Friday sales
Data from IBM shows that not only did more people shop online to get the best Black Friday deals, but more people shopped on mobile phones than on desktops this year. (Mashable)
Uber keeps an eye on its executives
The company's New York City general manager Josh Mohrer will be disciplined for allegedly looking into a BuzzFeed journalist's Uber travel data. (Slate)
Movie theaters court young viewers
In a desperate attempt to bring in more younger movie goers, some theaters are getting fitted with scent machines and moving seats to add to the experience. (The New York Times)
Hungary makes a shocking PSA
The Hungarian Police force has been asked to take down a "misogynistic" PSA designed to tell women not to dress a certain way and not to flirt with men because it can provoke an attack. (The Atlantic)
Black Friday social media winners
Kohl's, Walmart, Xbox, Amazon and Apple took the top five spots for most buzzed about brands on Twitter during Black Friday madness. (The Wall Street Journal)
Women take on top spots in UK agencies
About one quarter of the top executive jobs in UK agencies are now held by women according to the Agency Census, published by Institute of Practitioners in Advertising. (The Drum)
Rue La La gets a big mobile boost
Roughly 68 percent of the company's Thanksgiving sales came from mobile devices. (Multichannel Merchant)
Children sue Google and Viacom
A group of attorneys representing children are suing Google and Viacom for violating the Video Privacy Protection Act by collecting personal information of underage viewers. (Media Post)
Pizza Hut predicts what you want
In the UK the pizza chain has a new "Subconscious Menu" that can tell customers what toppings they want on their pizzas using eye-tracking technology to see where a customer's eyes linger. (Brand Channel)

Industry Shake-Ups:
Accounts in review
CarMax quickly selected McKinney as its new lead creative agency and the NBA is still on the hunt. (Adweek)

sourav Malhotra

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