'You Are Someone's Friend': Watch Facebook's First-Ever Campaign for the Japanese Market

'You Are Someone's Friend': Watch Facebook's First-Ever Campaign for the Japanese Market

By   October 19, 2014   No comments:

Online and Out-of-Home Ad From W&K Wonders If Your Friend Is Thinking About You Too

  

Here's a first look at Facebook's first-ever campaign for the Japanese market, created by Wieden & Kennedy Tokyo. Called "You Are Someone's Friend," it's just launched online, on video screens at train stations -- including a five-screen installation at the famous Shibuya Crossing just outside Tokyo's Shibuya Station -- and on Facebook Japan.

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Brand Publishers Are Ditching Facebook in Favor of Microsites

Brand Publishers Are Ditching Facebook in Favor of Microsites

By   September 24, 2014   No comments:

Brand Publishers Are Ditching Facebook in Favor of Microsites, They want to own their data, content By Michelle Castillo

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network.

One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social channels like LinkedIn—after the agency’s social media managers saw a “dramatic dip” in reach for their messaging over the last 16 months.

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With over 2 billion users, Facebook is a marketing heaven

With over 2 billion users, Facebook is a marketing heaven

By   September 08, 2014   No comments:

There are over two billion users on Facebook right now. From a marketing perspective, the sheer enormity of users of this popular social networking site presents an invaluable marketing opportunity.

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