According to recent studies, more and more people are searching health
information via Google. Not without danger, because googling symptoms
often makes it worse. People end up at platforms with unreliable
comments and sometimes downright wrong advice. The Belgian medical site
Gezondheidenwetenschap.be wanted to address this with a campaign on the
internet itself.
By conveniently using Google AdWords, they alerted the population when they were googling their symptoms. For example, if you googled “twitching eyelid”, the first result was the following message: “Don’t google it, check a reliable source.”
Don’t Google It
By conveniently using Google AdWords, they alerted the population when they were googling their symptoms. For example, if you googled “twitching eyelid”, the first result was the following message: “Don’t google it, check a reliable source.”
Don’t Google It
