Nike Doesn’t Sell U.S. Women’s National Soccer Team Jerseys to Men
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| Women’s soccer jersey (left) and men’s soccer jersey |
When a national soccer team wins a FIFA World Cup, it marks the accomplishment by embroidering a small star onto its uniforms—the sporting equivalent of Dr. Seuss’s Sneetches on Beaches. After Germany’s men’s team won in Brazil this summer, its fourth World Cup victory, Adidas (ADS:GR) couldn’t keep up with demand for the team’s new four-star jerseys.
In the U.S., the men’s national team has zero stars; the women’s team has two. Nike (NKE) sells replica jerseys for both, and their design, other than the stars, is the same. Nike doesn’t, however, sell the two-starred jerseys in men’s sizes.
