DDB Mudra West has bagged the creative duties of ICICI Lombard General
Insurance post a multi-agency pitch. The agency’s Mumbai team will lead
the account.
Rajiv Sabnis, executive director, DDB Mudra Group, and president, DDB
Mudra West, said, "ICICI Lombard General Insurance has already
established a strong leadership through its promise of efficient and
speedy claim settlement articulated as 'Nibhaye Vaade' in its
communication. Our challenge was to give sharper meaning to this promise
while also contextualising general insurance in a new light. Most of
general insurance (auto, travel, health) bought today is transactional
and more or less mandated. We presented our point-of-view on how to make
this category more relevant to people's lives. It is an interesting
journey and we are excited that ICICI Lombard chose DDB Mudra to take
the brand to the next level."
ICICI Lombard General Insurance is a joint venture between ICICI Bank
and Fairfax Financial Holdings, a Canada-based financial services
company.- By Campaign India Team
