20 lingerie models don't hurt, either
KLM Royal Dutch's in-flight dance party
a few years ago provided an early hint that airlines could soar with
cool social media campaigns. Then in 2012, Air New Zealand's #airnzhobbit effort generated 25 million views with two YouTube videos, making the entire hospitality niche take notice while
The strange combination of boredom and anxiety that comes with air travel just seems to lend itself to social video, as viewers sit in their homes or offices and click on often-humorous spots. Put two dozen Victoria's Secret models 30,000 feet in the air in an Instagram clip—and watch out, folks.
The multimedia infographic below features eight categories (auto, beauty, consumer electronics, retail, fashion,
Check out Victoria Secret's and the other winners' clips while seeing what kind of reach the brands achieved Here.
KLM Royal Dutch's in-flight dance party
a few years ago provided an early hint that airlines could soar with
cool social media campaigns. Then in 2012, Air New Zealand's #airnzhobbit effort generated 25 million views with two YouTube videos, making the entire hospitality niche take notice while
inspiring
plenty of other examples.The strange combination of boredom and anxiety that comes with air travel just seems to lend itself to social video, as viewers sit in their homes or offices and click on often-humorous spots. Put two dozen Victoria's Secret models 30,000 feet in the air in an Instagram clip—and watch out, folks.
The lingerie retailer proved again, during the week of Nov. 24, that
videos of people in aircraft cabins resonates with audiences. It picked
up 138,000 likes and comments to win its category in the weekly Adweek/Shareablee
branded Instagram video chart. To compare, Victoria's Secret's
Instagram video performance a month ago also won the week but inspired
just 63,000 likes and comments.
Both efforts included quick looks at 20-odd supermodels such as Candice
Swanepoel, Nina Adgal and Jasmine Tookes. So hey, there's just
something universal or weirdly compelling about being in an airplane for
a few hours.
celebrity
,
sports leagues and TV shows), which appear every week. Two wildcard
niches are always sprinkled in, and we've chosen sporting teams and
magazines for this week's edition.Check out Victoria Secret's and the other winners' clips while seeing what kind of reach the brands achieved Here.
