Here's What Marketers Need to Know About Google's Mobile Upgrades

Here's What Marketers Need to Know About Google's Mobile Upgrades

By   May 29, 2015   No comments:

Now on Tap has ad potential By Garett Sloane
 

The future of marketing on Google devices is Now. The search giant held its annual developers conference today, providing a look at the future of its mobile operating system, the next iteration of what is tentatively called M—the next letter in the alphabet after the current OS, Lollipop.

At Google I/O, there were plenty of new features for developers and marketers to consider with an upgrade to Google Now, the hub of user activity that manages calendars, commutes, reservations and other daily tasks by integrating with apps.

Google is taking all the user habits it can learn, making suggestions and offering immediate choices like which restaurants to visit, reminders and offerings.

"This is the future of how we interact," said Michael Facemire, a principal analyst at Forrester. "It could come off as a little scary, or it can come off as very convenient."

In addition to the Google Now update, there were new features enabling offline use of Maps and YouTube, and there was a new operating system—Brillo, for the Internet of Things—that connects homes, cars and screens.

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Twitter Scrambles for an Ad Fix as Nielsen's Promoted Tweets Show Up in Porn Feeds

Twitter Scrambles for an Ad Fix as Nielsen's Promoted Tweets Show Up in Porn Feeds

By   May 06, 2015   No comments:

TV company pulled its campaign today By Garett Sloane
 

Twitter has a porn problem, and it caused one brand to temporarily halt a campaign today. Nielsen, the television and digital data company, pulled the plug on its Promoted Tweets after they appeared near adult content on the site. 

Nielsen's promos showed up on Twitter profile pages called "Daily Dick Pictures" and "Homemade Porn." Ads are not supposed to appear on a profile page if X-rated content is posted there, and a bug was to blame, a source familiar with Twitter's technology said.

"As Twitter works to resolve this issue, we have temporarily suspended our campaign," a Nielsen spokesman told Adweek.

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For Women in Tech, Femininity Isn't the Enemy

For Women in Tech, Femininity Isn't the Enemy

By   March 23, 2015   2 comments:

Why I'm OK with SXSW's 'Girls' Lounge' By Kat Gordon

Women-oriented events at conferences, even if not perfect, create 'a flame around which to gather.' 

 Photo: GettyImages

  

Goodness, some people sure were fired up about the free manicures, hair and makeup that were offered to female attendees at SXSW at the Ipsos Girls' Lounge:

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Solving the CMO's Dilemma by Targeting Real People

Solving the CMO's Dilemma by Targeting Real People

By   March 12, 2015   3 comments:

Linking online and offline By Tim Vanderhook

Ten years ago, the Chief Marketing Officer was a perfunctory role, often relegated to coming up with a big creative idea for the Super Bowl. Today, CMOs are tasked with driving the top-line revenue growth for their organization. Their biggest challenge is measuring the efficacy of their marketing.

But in an era where there are 7.7 connected devices in an American household, keeping track of the customer's path(s) to purchase is, well, pretty difficult.

The advertising adage that "media budgets follow consumer usage" isn't quite true anymore. For example, consumer behavior has moved to mobile devices. According to Flurry, a Yahoo-owned mobile analytics company, the average American spends 2 hours 57 minutes staring at their mobile screens each day, compared to the 2 hours 48 minutes spent watching TV.

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Samsung unveils sleek new Galaxy phones to battle Apple

Samsung unveils sleek new Galaxy phones to battle Apple

By   March 02, 2015   No comments:

Over 30 Entreprise Ireland-backed firms attending the conference Mobile World Congress in Barcelona

South Korea's Samsung Electronics Co Ltd unveiled its latest Galaxy S smartphones, featuring a slim body made from aircraft-grade metal, in a bid to reclaim the throne of undisputed global smartphone leader from Apple Inc.

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This Week's Most Intriguing Digital Marketing Stats

This Week's Most Intriguing Digital Marketing Stats

By   January 17, 2015   2 comments:

It's been a fascinating five days for social media ads By Christopher Heine
  

Here are this week's 10 most interesting numbers from the digital marketing space, including a surprising dollar figure from Snapchat, as well as a data point that's going to please the likes of CEOs Mark Zuckerberg (Facebook) and Dick Costolo (Twitter).

1. Here's a number: $750,000. That's how much Snapchat is demanding from advertisers to reach the app's huge millennial audience for one day, Adweek sources said. Wow. That rate is higher than a masthead on YouTube, where a day apparently costs about $500,000.

2. Seventy percent of marketers plan to increase social media advertising this year, including mobile promos on platforms such as Facebook, Twitter, Instagram and Snapchat, according to a Salesforce study that surveyed 5,000 practitioners across major brand categories.

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Dude, where's my pay check? A round up of Ashton Kutcher ads

Dude, where's my pay check? A round up of Ashton Kutcher ads

By   January 14, 2015   No comments:

Ashton Kutcher cannot keep away from adland. After kicking off the month by featuring in the latest Wrigley's Extra spot he was all over CES last week. Campaign takes a look at the other ads the actor has starred in over the years.

Wrigley's "fireplace" by BBDO

In his most recent appearance (above), Kutcher breaks up with a slice of pizza to promote the chewing gum.

The spot shows him arguing with the leftover pizza and then turning to Wrigley's Extra to get rid of the slice.

Lenovo "goat" by DLKW Lowe

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Can Apple Do for Wearable Ads What Facebook Did for Mobile?

Can Apple Do for Wearable Ads What Facebook Did for Mobile?

By   January 07, 2015   No comments:

Marketers predict brands will latch onto smartwatches By Christopher Heine

TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. It's at least the second tech company to reveal a programmatic offering for wearables in the last few months, coming on the heels of FitAd's debut with Amtrak.

This will be a space to watch in 2015—especially if Apple Watch becomes remotely close to as popular as the iPhone. Wearable device sales are generally expected to achieve significant growth over the next few years, according to researchers. Rest assured, marketers will pay to test return on investment with the emerging formats, and the additional revenue stream could be a boon to CEO Tim Cook's company.

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Here Are The 10 Most Innovative Digital Ad Products of 2014

Here Are The 10 Most Innovative Digital Ad Products of 2014

By   December 29, 2014   No comments:

Google, Snapchat, Facebook and the rest reshape the industry By Garett Sloane

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become increasingly mobile with more media-rich formats than ever.

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Victoria's Secret Shows There's Something About Airplanes and Social Media

Victoria's Secret Shows There's Something About Airplanes and Social Media

By   December 05, 2014   No comments:

20 lingerie models don't hurt, either By Christopher Heine

KLM Royal Dutch's in-flight dance party a few years ago provided an early hint that airlines could soar with cool social media campaigns. Then in 2012, Air New Zealand's #airnzhobbit effort generated 25 million views with two YouTube videos, making the entire hospitality niche take notice while

inspiring

plenty of other examples.

The strange combination of boredom and anxiety that comes with air travel just seems to lend itself to social video, as viewers sit in their homes or offices and click on often-humorous spots. Put two dozen Victoria's Secret models 30,000 feet in the air in an Instagram clip—and watch out, folks.

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Upload a Photo on Social Media, and Toyota Will Donate 10 Car Seats for Kids

Upload a Photo on Social Media, and Toyota Will Donate 10 Car Seats for Kids

By   December 04, 2014   No comments:

The latest philanthropic social campaign By Lauren Johnson

Toyota takes philanthropy to Instagram and Twitter.

 
Toyota is turning mobile photo uploads on Twitter and Instagram into a philanthropic opportunity. For every photo that people post with the hashtag #BuckleUpForLife through Dec. 31, the brand will donate 10 car seats to Buckle Up for Life, a program that works with children's hospitals to educate parents on car-seat safety.

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5 Social Media Hacks Every Marketer Should Know

5 Social Media Hacks Every Marketer Should Know

By   November 26, 2014   No comments:

Handy tricks to make the most of your posts By Garett Sloane

 

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds.

Marketers are doing whatever they can to upgrade their social media tactics, even if the platforms haven’t officially sanctioned such activities yet. They've figured out how to livestream events to Facebook, for instance, and add e-commerce to Instagram. Here's a look at five clever ways brands are hacking social media.

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Facebook Turns Away From NewFronts Over Lack of Original Content

Facebook Turns Away From NewFronts Over Lack of Original Content

By   November 21, 2014   No comments:

Social network was removed from schedule By Michelle Castillo 

UPDATE: Facebook has been removed from the 2015 NewFronts schedule because the company didn't plan to present original content.
The tentative 2015 NewFronts lineup obtained by Adweek on Wednesday afternoon showed Facebook was slated to present between 11:30 a.m. and 2:30 p.m., April 30. Facebook said that it decided before the slate was officially released on Thursday morning that it was not going to participate.

"We had initial talks with the IAB about participating in the NewFronts, and as we got closer to the schedule being confirmed, we had more in-depth conversations about the goals of the NewFronts and IAB's vision for the event," a Facebook rep said via email.

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Enjoy cheap International Calls With Toolani

Enjoy cheap International Calls With Toolani

By   November 21, 2014   No comments:

 

Now a days, calling worldwide with friends and relatives is so costly. In today’s world of internet we make friends from all over the world, from different countries and tries to be connected with them and also with our relatives or family members who lives in different countries. But because of these costly call charges sometimes we ignore calling or phone disconnects just because of charges.But now making international calls are becoming cheap with our latest app toolani.

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We Now Spend More Time Staring at Phones Than TVs

We Now Spend More Time Staring at Phones Than TVs

By   November 20, 2014   No comments:

Marketers think of smartphones and tablets as the “second screen,” places where people direct their attention during commercial breaks on TV. It may be time to reverse those distinctions.

People with access to a smartphone or tablet now spend an average of 2 hours and 57 minutes on them each day, says digital analytics firm Flurry, putting phones ahead of televisions as time-sucks.

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How YouTube's Hottest Personalities Are Becoming Offline Superstars

How YouTube's Hottest Personalities Are Becoming Offline Superstars

By   November 10, 2014   No comments:

Michelle Phan, Rosanna Pansino and Bethany Mota are icons of a new generation By Michelle Castillo

Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 30, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction. The three women were the first YouTube stars featured in the video service's 2014 marketing push (for which PHD won a Media Plan of the Year), which introduced the online personalities to the offline public.

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India's Best Emerging Companies

India's Best Emerging Companies

By   November 10, 2014   No comments:

BT's endeavour this year is to handpick large- and mid-sized firms - lesser-known names and not listed on stock exchanges - that have thrived in a challenging environment.

 

 

Last year, Business Today kicked off the Emerging Companies awards in the background of pessimism and despair.

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What We Learned About Mark Zuckerberg From His Candid Talk With Users

What We Learned About Mark Zuckerberg From His Candid Talk With Users

By   November 07, 2014   No comments:

He's not cool and not into appletinis By Garett Sloane
 
Mark Zuckerberg finally admitted it: He's not cool, and he never built Facebook to be cool or meet girls. Oh, and he never heard of an apple martini before the movie The Social Network.

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