Wednesday, November 26, 2014

Sourav Malhotra

5 Social Media Hacks Every Marketer Should Know


Handy tricks to make the most of your posts


So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds.

Marketers are doing whatever they can to upgrade their social media tactics, even if the platforms haven’t officially sanctioned such activities yet. They've figured out how to livestream events to Facebook, for instance, and add e-commerce to Instagram. Here's a look at five clever ways brands are hacking social media.
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Tuesday, November 25, 2014

Sourav Malhotra

Why America Needs an Exit Tax

President Obama’s executive action on immigration will end the threat of deportation for as many as 3.7 million parents of American citizens, while also protecting about 350,000 immigrants who came to the U.S. as children. It’s being sold as a stopgap measure until Congress passes a comprehensive immigration act. If Congress does finally address immigration (and it’s a big if), it could use the opportunity to make emigration more equitable, as well—and raise some revenue at the same time.
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Saturday, November 22, 2014

Sourav Malhotra

Nike Doesn’t Sell U.S. Women’s National Soccer Team Jerseys to Men



Women’s soccer jersey (left) and men’s soccer jersey
Women’s soccer jersey (left) and men’s soccer jersey

  
 When a national soccer team wins a FIFA World Cup, it marks the accomplishment by embroidering a small star onto its uniforms—the sporting equivalent of Dr. Seuss’s Sneetches on Beaches. After Germany’s men’s team won in Brazil this summer, its fourth World Cup victory, Adidas (ADS:GR) couldn’t keep up with demand for the team’s new four-star jerseys.
In the U.S., the men’s national team has zero stars; the women’s team has two. Nike (NKE) sells replica jerseys for both, and their design, other than the stars, is the same. Nike doesn’t, however, sell the two-starred jerseys in men’s sizes.
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Friday, November 21, 2014

Sourav Malhotra

Facebook Turns Away From NewFronts Over Lack of Original Content

Social network was removed from schedule

UPDATE: Facebook has been removed from the 2015 NewFronts schedule because the company didn't plan to present original content.
The tentative 2015 NewFronts lineup obtained by Adweek on Wednesday afternoon showed Facebook was slated to present between 11:30 a.m. and 2:30 p.m., April 30. Facebook said that it decided before the slate was officially released on Thursday morning that it was not going to participate.

"We had initial talks with the IAB about participating in the NewFronts, and as we got closer to the schedule being confirmed, we had more in-depth conversations about the goals of the NewFronts and IAB's vision for the event," a Facebook rep said via email.
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Sourav Malhotra

Enjoy cheap International Calls With Toolani


 







Now a days, calling worldwide with friends and relatives is so costly. In today’s world of internet we make friends from all over the world, from different countries and tries to be connected with them and also with our relatives or family members who lives in different countries. But because of these costly call charges sometimes we ignore calling or phone disconnects just because of charges.But now making international calls are becoming cheap with our latest app toolani.
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Thursday, November 20, 2014

sam malhotra

We Now Spend More Time Staring at Phones Than TVs

Marketers think of smartphones and tablets as the “second screen,” places where people direct their attention during commercial breaks on TV. It may be time to reverse those distinctions.

People with access to a smartphone or tablet now spend an average of 2 hours and 57 minutes on them each day, says digital analytics firm Flurry, putting phones ahead of televisions as time-sucks.
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Wednesday, November 19, 2014

Sourav Malhotra

Get 20% Cash Back On All Recharges

Get 20% Cash Back On All  Mobile Recharge, DTH, Shopping and much more with simple & Incredible Mobile Recharge.
Use Paytm for prepaid recharge, DTH & datacard recharge, or pay your mobile or utility bills and even shop online. With endless payment options and seamlessly secure transactions, you are bound to have an incredible experience. Now you can pay with Paytm on your favourite sites as well. You get all of this and more for free.
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Monday, November 17, 2014

sam malhotra

The Wrong First Job Can Hurt Your Whole Career

According to new data from the Bureau of Labor Statistics, more Americans are quitting their jobs. That’s good news. It means people are confident they will find work elsewhere, or already have, which translates to more stability and certainty for workers. At the same time, the job market is still tighter than it used to be; even before the recession, turnover was dropping. And that raises the stakes, particularly for people starting their careers
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Thursday, November 13, 2014

Sourav Malhotra

8 Sex Positions for a Good Romantic Day

We might be perfect, but we all have those dreaded fat days when looking at your naked self is abhorrent, let alone having your man see you. Feeling pudgy is but normal when PMSing or after festival celebrations are done. So worry not, put your fat fears to rest and try these sex positions with a twist to get the temperature soaring in the bedroom.
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Wednesday, November 12, 2014

Sourav Malhotra

Pizza Hut Goes Flat With Redesigned Logo

 
Pizza Hut is reworking its pizza options to include such exotic ingredients as sliced banana peppers, sriracha, and curry. The pizza chain will double menu offerings with customized toppings, crusts, sauces, and drizzles. To signal the revamp, Pizza Hut is rolling out a new logo inspired by a swirl of tomato sauce on stretched pizza dough.
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Tuesday, November 11, 2014

Sourav Malhotra

Unplanned sex does wonders to love life

Don't let monotony creep into your relationship — there are plenty of things you can do to spice things up.
Unplanned sex does wonders to love life
Ditch the 'I have a headache', 'The kids have tired me out today' or 'I'm too busy' excuses and win your partner over inside as well as outside the bedroom. We list out some simple ideas...

- It is easy to get stuck in a mundane routine. Experts suggest you keep aside date nights exclusively for yourself and your partner. Why should marriage stop you from having fun just by yourselves? Be spontaneous and do things that you used to do as a couple but haven't since a while.
 - Planned sex needn't be boring. Get busy in places around the house which you haven't explored before. Many couples say that they're usually so tired that when they enter the bedroom, all they can think about is sleep.
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Sourav Malhotra

Spice up your long-distance relationship

Spice up your long-distance relationshipSo distance makes the heart go fonder? It can also make you go loopy. Here's how to make a long-distance relationship last

Love is magical. But those blessed to be in it will vouch that it's also an awful lot of effort. And if you are trying to work things out with someone who's not in the same city, or worse same country, as you, it's twice and more the grind. Relationship experts tell you tips to remember when committing to someone in faraway land.
 Ensure there's daily communication
Speaking to someone every day is what keeps the conversation going.
And sharing details of one's routine is what keeps a relationship strong and thriving. In the era of quick Wi-Fi, email, WhatsApp, Skype and

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Monday, November 10, 2014

Sourav Malhotra

How YouTube's Hottest Personalities Are Becoming Offline Superstars

Michelle Phan, Rosanna Pansino and Bethany Mota are icons of a new generation



Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 30, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction. The three women were the first YouTube stars featured in the video service's 2014 marketing push (for which PHD won a Media Plan of the Year), which introduced the online personalities to the offline public.
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Sourav Malhotra

India's Best Emerging Companies

BT's endeavour this year is to handpick large- and mid-sized firms - lesser-known names and not listed on stock exchanges - that have thrived in a challenging environment.
BT-Yes Bank list India's Best Emerging Companies 2014
 
 
Last year, Business Today kicked off the Emerging Companies awards in the background of pessimism and despair.
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Sunday, November 9, 2014

Sourav Malhotra

Taylor Swift Pulled Music From Spotify for 'Superfan Who Wants to Invest,' Says Rep

"If [a] fan purchased the record...and then their friends go, ‘Why did you pay for it? It’s free on Spotify,’ we’re being completely disrespectful to that superfan," says Scott Borchetta

Taylor Swift and Scott Borchetta
Photo: Rick Diamond/Getty
Taylor Swift and Scott Borchetta at the 49th Annual Academy of Country Music Awards on April 6th, 2014 in Las Vegas, NV.

Taylor Swift's decision to remove her music this week from Spotify is a "big fist in the air" that other prominent artists are sure to follow, says her longtime record label president.
 
In the week she sold 1.3 million copies of her new album 1989, Swift abruptly pulled her single "Shake It Off" and all of her previously released music from the streaming service, frustrating its 40 million users.
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Friday, November 7, 2014

Sourav Malhotra

What We Learned About Mark Zuckerberg From His Candid Talk With Users

He's not cool and not into appletinis

Mark Zuckerberg finally admitted it: He's not cool, and he never built Facebook to be cool or meet girls. Oh, and he never heard of an apple martini before the movie The Social Network.
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Thursday, November 6, 2014

Sourav Malhotra

When This Lingerie Brand Stopped Photoshopping Models, Sales Shot Up 9%

Aerie's pledge is paying off


Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and public approval.
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sam malhotra

These Subtly Animated Posters for Disney's Into the Woods Are Creepily Compelling

Putting GIFs to good use



Animated posters for movies? Sounds annoying. Wait, subtly animated posters? Now you have my attention.

Disney's cinema adaptation of the Broadway musical Into the Woods is being teased with a series of animated portraits that do a good job setting the mood for a dark fairy tale.
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Tuesday, November 4, 2014

Sourav Malhotra

Don’t Google Health Information

According to recent studies, more and more people are searching health information via Google. Not without danger, because googling symptoms often makes it worse. People end up at platforms with unreliable comments and sometimes downright wrong advice. The Belgian medical site Gezondheidenwetenschap.be wanted to address this with a campaign on the internet itself.
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Sourav Malhotra

ICICI Lombard assigns creative to DDB Mudra West

ICICI Lombard assigns creative to DDB Mudra West 
DDB Mudra West has bagged the creative duties of ICICI Lombard General Insurance post a multi-agency pitch. The agency’s Mumbai team will lead the account.
 
Rajiv Sabnis, executive director, DDB Mudra Group, and president, DDB Mudra West, said, "ICICI Lombard General Insurance has already established a strong leadership through its promise of efficient and speedy claim settlement articulated as 'Nibhaye Vaade' in its communication.
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