Wednesday, January 28, 2015

Sourav Malhotra

GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

CEO says spot 'missed the mark' but the brand has a backup plan

n the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game.

The 30-second ad featured a golden retriever puppy finding its way home after falling out of a truck, only to find its owner has used GoDaddy to set up a website that lets her promptly sell the dog to a new owner. The ad seemed to be an attempt at satirizing Budweiser's highly anticipated "Lost Dog," a follow-up to 2014 Super Bowl favorite "Puppy Love."


But many in the animal rescue community swiftly pointed out that dogs purchased online often come from "puppy mills," and the hashtag #GoDaddyPuppy became a rallying point for critics.
GoDaddy CEO Blake Irving responded to the ad's critics on Twitter this afternoon, vowing "we will not air it."
 GoDaddy officials could not be reached for further comment. Gerry Graf, who runs the agency that made the spot, Barton F. Graf 9000, declined to comment.

UPDATE: At around 6:30 p.m. ET on Tuesday, Irving posted a longer explanation to the GoDaddy blog—confirming the ad won't run on the game, but saying the company will still air something during the telecast. "We are pulling the ad from the Super Bowl," he wrote. "You'll still see us in the Big Game this year, and we hope it makes you laugh."
The YouTube video was also removed around the same time.
Here's the spot as it was initially intended to air:
View Full Article here

Sourav Malhotra

About Sourav Malhotra -

Author Description here.. Nulla sagittis convallis. Curabitur consequat. Quisque metus enim, venenatis fermentum, mollis in, porta et, nibh. Duis vulputate elit in elit. Mauris dictum libero id justo.

Subscribe to this Blog via Email :

4 comments

Write comments
Mary Bond
AUTHOR
January 29, 2015 at 5:01 PM delete

With benefits, such as evacuating the skin puffiness, removal of dark circles under the eyes and wrinkles, and affecting skin hydration; Revival Beauty Cream provides the best solution for anti-ageing treatment and having a glowing and healthy skin. More info - http://faceliftgymbuy.com/revival-beauty-cream/%20Revival%20Beauty%20Cream/

Reply
avatar
Unknown
AUTHOR
July 14, 2015 at 5:39 PM delete

Your post will be rather good, and I’m sure some will find it interesting because it’s about a topic that’s as widely discussed as others. Some may even find it useful.godaddy coupon

Reply
avatar
Unknown
AUTHOR
October 26, 2017 at 3:07 PM delete

I�d must talk with you here. Which is not something I do! I love to reading a post that may make people feel. Also, thank you for allowing me to comment! from this source

Reply
avatar
Unknown
AUTHOR
December 16, 2017 at 12:03 PM delete

Hello there, just became aware of your blog through Google, and found that it is really informative. I��m going to watch out for brussels. I will appreciate if you continue this in future. Many people will be benefited from your writing. Cheers! Resources

Reply
avatar