But pharma marketer Diclegis wins big anyway
The Food and Drug Administration has issued Kim Kardashian a warning letter informing her that her Instagram post promoting the morning-sickness medication Diclegis was a no-no. Kardashian is pregnant with her and husband Kanye West's second child and came down with morning sickness in recent weeks.
The Food and Drug Administration has issued Kim Kardashian a warning letter informing her that her Instagram post promoting the morning-sickness medication Diclegis was a no-no. Kardashian is pregnant with her and husband Kanye West's second child and came down with morning sickness in recent weeks.
Kardashian started taking Diclegis—evidently with great healing
success—and has been pushing it on Instagram since July. She recently
told an audience at the Cannes Lions International Festival of
Creativity that she wouldn't do Instagram promos, but that was before the morning sickness (so cut her some slack).
"The social media post is misleading because it presents various
efficacy claims for Diclegis, but fails to communicate any risk
information," the FDA wrote to the 34-year-old reality TV star.
Kardashian has taken the post down from her Instagram page, which has 42.4 million followers.
The entire brouhaha appears to be a big victory for Diclegis, though,
according to Treato, an Internet-based intelligence company focused on
the health sector.
The Princeton, N.J.-based company, which analyzes social media and
other online channels to come to its findings, concluded that Kardashian
helped get Diclegis a more than 500 percent increase in digital buzz in
July.
Kardashian's Instagram post alone garnered 450,000 likes.
It appears highly likely that the Kardashian-FDA dustup will only
create more brand awareness for Diclegis. Consequently, it's reasonable
to assume that the 2-year-old brand, which is marketed by Blainville,
Québec-based Duchesnay Inc., will see a nice uptick in sales. >>> webpressglobal.com
