GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

By   January 28, 2015   4 comments:

CEO says spot 'missed the mark' but the brand has a backup plan By Kristina Monllos

On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game.

The 30-second ad featured a golden retriever puppy finding its way home after falling out of a truck, only to find its owner has used GoDaddy to set up a website that lets her promptly sell the dog to a new owner. The ad seemed to be an attempt at satirizing Budweiser's highly anticipated "Lost Dog," a follow-up to 2014 Super Bowl favorite "Puppy Love."

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Microsoft HoloLens: Hologram Demo Video

Microsoft HoloLens: Hologram Demo Video

By   January 26, 2015   2 comments:

While Facebook has been spending Billions to capture and claim the limelight around a Virtual Reality based future, and Google turning off production of Google Glass… Microsoft has been the one building the future, welcome to HoloLens. It’s like a mini-computer for your eyes, in quite a good looking piece of hardware!

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This Week's Most Intriguing Digital Marketing Stats

This Week's Most Intriguing Digital Marketing Stats

By   January 17, 2015   2 comments:

It's been a fascinating five days for social media ads By Christopher Heine
  

Here are this week's 10 most interesting numbers from the digital marketing space, including a surprising dollar figure from Snapchat, as well as a data point that's going to please the likes of CEOs Mark Zuckerberg (Facebook) and Dick Costolo (Twitter).

1. Here's a number: $750,000. That's how much Snapchat is demanding from advertisers to reach the app's huge millennial audience for one day, Adweek sources said. Wow. That rate is higher than a masthead on YouTube, where a day apparently costs about $500,000.

2. Seventy percent of marketers plan to increase social media advertising this year, including mobile promos on platforms such as Facebook, Twitter, Instagram and Snapchat, according to a Salesforce study that surveyed 5,000 practitioners across major brand categories.

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Dude, where's my pay check? A round up of Ashton Kutcher ads

Dude, where's my pay check? A round up of Ashton Kutcher ads

By   January 14, 2015   No comments:

Ashton Kutcher cannot keep away from adland. After kicking off the month by featuring in the latest Wrigley's Extra spot he was all over CES last week. Campaign takes a look at the other ads the actor has starred in over the years.

Wrigley's "fireplace" by BBDO

In his most recent appearance (above), Kutcher breaks up with a slice of pizza to promote the chewing gum.

The spot shows him arguing with the leftover pizza and then turning to Wrigley's Extra to get rid of the slice.

Lenovo "goat" by DLKW Lowe

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Can Apple Do for Wearable Ads What Facebook Did for Mobile?

Can Apple Do for Wearable Ads What Facebook Did for Mobile?

By   January 07, 2015   No comments:

Marketers predict brands will latch onto smartwatches By Christopher Heine

TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. It's at least the second tech company to reveal a programmatic offering for wearables in the last few months, coming on the heels of FitAd's debut with Amtrak.

This will be a space to watch in 2015—especially if Apple Watch becomes remotely close to as popular as the iPhone. Wearable device sales are generally expected to achieve significant growth over the next few years, according to researchers. Rest assured, marketers will pay to test return on investment with the emerging formats, and the additional revenue stream could be a boon to CEO Tim Cook's company.

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