CEO says spot 'missed the mark' but the brand has a backup plan By Kristina Monllos On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave...
While Facebook has been spending Billions to capture and claim the limelight around a Virtual Reality based future, and Google turning off production of Google Glass… Microsoft has been the one building the future,...
It's been a fascinating five days for social media ads By Christopher Heine Here are this week's 10 most interesting numbers from the digital marketing space, including a surprising dollar figure from Snapchat,...
Ashton Kutcher cannot keep away from adland. After kicking off the month by featuring in the latest Wrigley's Extra spot he was all over CES last week. Campaign takes a look at the other...
Marketers predict brands will latch onto smartwatches By Christopher Heine TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. It's...
