Monday, October 26, 2015

Sourav Malhotra

Beauty services raise cash for breast cancer, domestic violence prevention

FAIRFIELD — The text came in about 6 a.m. reading “let’s get our hair done.”
A few hours later, Corina and Cherrie Fontelera were sitting in the chairs at the Luxe Locks Extension Salon & Spa on the upper level of Solano Town Center mall.
The sisters were enjoying drastically reduced prices on a hair cut and eyelashes while raising money for The Sharon Randolph Foundation and the Advocates Against Domestic Violence in The African-American Community.
Corina Fontelera had a picture on her cellphone of the hair cut she wanted, which took off several inches.
Cherrie Fontelera was a little more conservative, opting to get a trim on her long locks.
The event was a win-win, Cherrie Fontelera said. She and her sister would leave with new looks and two nonprofits would earn some money.
The sisters said there is a history of cancer on their mother’s side of the family.
Stylists at Luxe Locks Extension Salon & Spa volunteered their time. Steven Weaver, whose mother is a breast cancer survivor, cut Corina Fontelera’s hair.


Salon manager Shalon McMiller said this is the third year for the cut-a-thon that also offered pink and purple hair extensions, colors used in the fights against breast cancer and domestic violence.
“It’s something I can do to help,” she said.
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Friday, October 23, 2015

Sourav Malhotra

The Purpose Of Protein And Amino Acid In Muscle

Spawn supplement is just another of the barely legal steroid supplements permitted to be sold and used as muscle builders. In doing a bit of research, I found out that Spawn supplement is actually a form of Prohormone, which is technically different from a steroid in that a prohormone isn't immediately useful to the body but must be metabolized first, whereas a steroid is already in its finished, useful state.

Many athletes and body builders take NO2 Blast regularly to support muscle repair and growth, however most NO2 Blast do not contain the raw materials needed by the body to repair corresponding connective tissue damage. Protein Hydrate Hydrolyzed Collagen taken as a food supplement provides the proper ratios of amino acids needed for collagen production. In addition, hydrolyzed collagen contains naturally occurring glucosamine and hyaluronic acid which supports connective tissue repair as well as providing hydrating and volumizing effects due to the natural ability of connective tissues to hold water.

Most supplements are targeted at the average guy. The average guy is overweight and looking to get leaner. Maybe he's also looking to pack on muscle while he's at it. This is the world that the supplement companies are presented with and, understandably, they respond by making supplements that are targeted at these guys. Us ectomorphs looking to build muscle mass thus need something a little different. When you're weight training your vitamin and mineral requirements increase accordingly. In order to maximize your muscle building potential it's a wise idea to include multivitamins in your supplementing regiment. L-Citrulline is an amino acid known for contributing to building strength, quickening metabolism, and increasing skin tissue strength.
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Wednesday, October 21, 2015

sam malhotra

Healthy & Glowing Skin Care Tips

One you'll do each day ought to be doing every day and sleeping on your back course is free and for currently I feel like the right issue I've been able to just about for not having an eyelid elevate on I'll may be indefinitely we'll see how it goes here this the results keep up the matter is that the clock keeps ticking time keeps marching on thus has much as I'm doing these things to anti-age I am still eating alright therefore that is the wrap-up all my best anti-aging procedures lotions potions and devices for this year thanks everybody for watching and make sure by hire me on this can be going to be another skincare video now for skincare tips and data for people with oily or combination skin so the first issue I did was for people with dry skin and had a problem solved that skin issue and got pretty smart feedback on that I can be doing makeup versions up the skin care video thus makeup that is good for people with totally different types of skin thus most eighteen for that if you're interested in this could talk series but for this we tend to are going to focus on skin look after folks with oily or combination skin and Dylan don't Sanatoriums breaking allot of myths that surround to what you should be doing for greasy skin issues.

If you're interested please stick around and please take time to subscribe to the present channel if you are interested in these and as continuously there a statement the book sale in the Description box and let's go thus the foremost common wrong strategy for taking care oily or combination skin is to try it attempt it out and that truly does not do anything to lesson be oil production up your skin and after all will encourage the skin to produce additional oil soon so do not take the router attempting to scrub your skin off or dry it off very severely that is not good for your skin and it does not solve the matter how much oil your skin produces is decided by your hormones that are interned determined pretty much entirely by genetics and therefore it's not one thing that you just control by doing something to the surface up your skin and therefore doing those kind of things like we tend to scrapping at it or trying to he's making an attempt agents on it does not actually affects the cause up oil that is coming back out from underneath the skin thus do not use drying overly trying product things like are soaked even bar soap that see their most rising are to try on the skin do not use bar soaps the second issue is don't use different extremely trying ingredients like some cleansers.
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Saturday, October 17, 2015

Sourav Malhotra

How Airbnb's CMO Transformed the Company Into a Super Brand in Just 18 Months

Marketers need to be fearless

When Airbnb CEO and co-founder Brian Chesky approached Jonathan Mildenhall about taking on the CMO role at Airbnb 18 months ago, Mildenhall said he was a bit skeptical. He was, after all, working with one of the greatest storytellers and one of the most visible brands in the world—Coca-Cola.   
"Our vision for Airbnb isn't just ambitious. It's historic. We want to be the next global super brand," Chesky told Mildenhall when the two first met. With that, the Coke exec was sold.
Joining the Airbnb team meant that Mildenhall would have the chance to take a new brand and build it from the ground up. Speaking at the National Advertisers Masters of Marketing Annual Conference in Orlando, Airbnb's CMO shared his strategy and some challenges he's faced on the road to building a super brand that now operates in over 190 countries and more than 34,000 cities.
In his new role, Mildenhall said he knew he needed to look to some of the leading brands in the world, citing Apple, Starbucks, Nike, Disney and Virgin as sources of inspiration. But copying these leaders wouldn't do a startup like Airbnb any good. "We couldn't use anyone else's playbook. We had to create our own," Mildenhall said.
Airbnb had an inherently unique and difficult challenge in that the idea of staying in a stranger's home, or allowing a stranger to stay in your home, is scary. What if someone steals your jewelry, harms you, provides you with dirty accommodations? These serious questions spurred Mildenhall's marketing strategy. 
That led to the brand's very first international TV campaign, "Never a Stranger." For the spot, the CMO said he deliberately cast a single white female who wants to travel the world alone as the lead.
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Saturday, October 10, 2015

Sourav Malhotra

How Pepsi Landed the Perfect Product Placement, Then Made It a Reality

Meet the integration guru who invented the future

There was a time in the past when the future was not yet real. It was before Marty McFly and Doc raced through decades in a beat-up DeLorean, before hoverboards, before self-lacing shoes.
It also was a time before Pepsi Perfect.
On Oct. 21, 2015—the very day Michael J. Fox's character in Back to the Future II arrived from the 1980s into what is nearly now the present—Pepsi will, for the first time, sell bottles of Pepsi Perfect. The fictional soft drink, rich in vitamins in the movie (and now rich in pop culture), became a non-Coca-Cola classic, at a time when the red-and-white rival ruled Hollywood.
But the tale of how Pepsi Perfect arrived in "Back to the Future II" is a story in its own right.
When the 1980s began, Pepsi hadn't yet entered the realm of product integration for movies. Coca-Cola, on the other hand, had been working its way into movies since the 1916 silent film The Mystery of The Leaping Fish. By the '80s, Coke had built a full wing of its business around product tie-ins.
"Coke had had a product placement program for 20 years," said Bradford Brown, co-founder of Davie Brown Entertainment, the company that has handled placements for Pepsi since the beginning. "And for every movie there's a bottle in, it's always Coke. It's only Coke."
Placing Pepsi

In 1982, Coca-Cola acquired Columbia Pictures, just a few weeks before launching Diet Coke, making the probability of more Coca Cola even more ubiquitous in Hollywood. Brown, who had become friends with Pepsi's then-president Roger Enrico, told Enrico that Pepsi should consider launching its own initiative to enter the big screen.
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Thursday, October 1, 2015

Sourav Malhotra

The History Of Tea To Your Table

Next to water, tea is one of the most commonly consumed beverage on earth. You will notice it in most culture, in most land in the world. It's easy to understand why a lot of people elect to drink tea for the exotic aromas and contribution to health. How did tea become therefore accessible and for that reason well-liked?
 The true origin is unknown, but perform contain the earliest record in experience of drinking tea emanates from China throughout the tenth century and also tales going back hundreds of years. A widespread tale speaks of Chinese Emperor Shan Nong in 2737 BC. He liked to boil his water before drinking it and legend has it several dried camellia leaves blew his way and finished up as part of his cup. He soon noticed the pleasing aroma and took a sip. As he drank he soon began to feel energized and rejuvenated. The expertise happy him much he gave a royal decree demanding these particular bushes be planted within his palace and continued drinking teas regularly. The tradition spread.
 Up until the 5th century AD, tea was mainly used for the medicinal purposes. It then became custom for China's higher category to use for worthy gifts and and social events. Tea ceremonies developed and unfold to Japan who used tea largely for an art being studied.
 Around the seventeenth century tea was shown Europe by Dutch and Portuguese sailors. Initially the purchase price was too big to actually spread for the western world, and once more mainly utilised by the more expensive class aristocracy. Soon but, Britain started to import tea in greater quantities as well as the market soon grew changing into by far the most important trade item. By the eighteenth century tea became a beverage almost everyone might fancy.
Shortly following tea was travelling to Northern America with tea houses sprouting in the majority of areas. The trend had occur there too. The twentieth century were built with a huge influence above the intake of tea together with the invention on the tea bag. Thomas Sullivan had the habit of selling his tea in little silk baggage that lowered the value too. Now the chance of drinking tea without fancy tea getting ready tools was making its approach. The beverage became yet popular all over the world.
 Tea crops all above the world centered currently on growing quantity and excellence of several types of teas. The twentieth century's give attention to health insurance and healing additionally played a big role for
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